Monday, November 12, 2007

Reebok x Maeda "Timetanium"

Tomorrow Reebok drops their new collaboration with another brilliant Bostonian (hee hee), John Maeda. This guy collects design awards the way most of us collect kicks, so this collaboration is pretty fitting. And just plain pretty. The elaborate hand-written equation on the insole somehow yields the beautiful pattern running all over the shoe, or so they tell us. (Maybe it's like dorks getting tattoos that they can't even read, but maybe it's true, and it's definitely different.) Here's a beauty shot.

Good news for some female sneaker fiends: these are running down to a men's 6.5. You can find out more or order them at the RBK custom site. You can also learn more of the backstory at youtube, since I'm still not tech-y enough to get it over here...

1 comment:

Anonymous said...

Reebok has just launched a limited edition sneaker- the Timetanium, designed by world-renowned graphic designer, and computer scientist John Maeda.
Only 100 pairs are being produced! And as of 6pm EST only 34 pairs were left! They are selling for $150, available only online- http://www.clickthat2006.com/rbk/maedaedition.asp